Leadership
Jonathan Isaacs
co-Founder, creative
Backstory
I started Antidote because I wanted to create a place where brands always come first. No layers, no complications, no artifice or sleight of hand. Just hyper-talented, optimistic people who love what they do and who they do it with.
Learned my craft at legendary shops like Ogilvy, DDB and TBWA. Been privileged to do award-winning work (Lions, One Show, D&AD, Clios, LIAs, Webby) for iconic companies such as Moderna, Unilever, Pfizer, J&J+Apple and Merck. And in 2024, the previous agency I founded——the TBWA\Health Collective——became the most awarded health agency in Omnicom history and won LIA Global Agency of the Year.
But enough about that. I’d much rather
hear about you.
What gets me up in the morning
Knowing that for the first time in my life, I am my own master.
What I value
Giving my all to a lofty goal and finding fulfillment in the process, not just the outcome.
What does success look like
Real success is repeatable—otherwise you’ll never know if you are lucky or truly talented.
My Motto
Do what you say and look good doing it.
Carlene Esposito
co-Founder, Business
Backstory
Growing up, I didn’t know what I wanted to be. I did know that I Ioved people, creativity and doing good in the world. Health advertising offered all three and I never looked back.
I’ve spent my career partnering with leading pharma, biotech and wellness companies such as Moderna, GSK, ViiV, Biogen, Adaptive, J&J, Amgen, Novartis, bluebird bio, and Merck. I have helped them modernize their businesses and (re)invent their brands, big and small, at every stage of their lifecycle.
And when I’m not helping companies bring out their inner awesome, I’m hanging out in New England with my husband, 2 kids, 12 chickens and my Portuguese Water Dog, Rosie.
What gets me up in the morning
Rosie licking my face. And the excitement of what’s possible.
What I value
Working with passionate partners who want to make this world a healthier, kinder place(and laughing the whole way there).
What does success look like
Helping brands and companies bring progress, innovation and equity to the world.
My Motto
How you do one thing is how you do everything.